With the current economy dragging down volume growth, clinical and hospital outreach labs are relying more than ever on their sales and marketing teams to grow their revenues both organically and through up-sells.

However, many labs still lack the laser-focused sales strategy and tactical applications needed to thrive in today's shaky economy.

But, it is these over-arching areas - and the implementation of key components - that enable labs to compete effectively against national and local providers by growing market share and beating last year's revenue growth.

Join Washington G-2 Reports as two of the industry's leading sales and marketing experts - with a combined over 60 year's experience in both commercial and hospital outreach laboratory programs - share their expertise about landing new clients and expanding existing business while avoiding costly mistakes.

This intensive 90-minute program will provide tools to enhance the effectiveness of your sales force with proven techniques and strategies.

Register to attend on July 16th at 2PM ET and you will:

• Hear about the top 10 mistakes that labs make - particularly hospital outreach labs - that drive clients to a competing lab
• Hear about the top 10 common errors that sales reps make
• Learn how to "up-sell" clients by physician specialty
• Understand how you can master the art of raising prices

In addition, you will also have the opportunity to ask questions in our interactive Q&A portion of the program.

Take this hassle-free approach to ensure that your sales staff performs at its optimum level during these challenging times. Invite your entire staff to listen in for one low fee.

FEATURED FACULTY:

Paul Knoll, President

Ascent Guided Sales & Marketing Expeditions

Peter Francis, President

Clinical Laboratory Sales Training

Host & Moderator

Julie McDowell, Managing Editor

Laboratory Industry Reports

For more information, please call 800-401-5937, ext. 2. Continuing education credit is available.