Washington G-2 Reports Best Practices Sponsored Webinars

Sponsorship package includes:

• Event marketed and produced as turn-key
• Exclusivity as sponsor over topic of your choosing
• Webinar lasts 45-60 minutes
• Sponsors logo will appear on all marketing
• Event archived for 60 days
• Lead file provided after the event
• G-2 Reports provides moderator/speaker on the Webinar, followed by sponsor presentation (5 minutes) and Q&A involving all parties

2010 Webinar Topics

1.) Optimizing Your Molecular Diagnostic Test Menu

Developing a Molecular Diagnostic Test Menu That Sells

An array of clinical laboratories are harnessing cutting-edge molecular diagnostic technology for unprecedented growth, but how can laboratories best integrate molecular tests into their offerings? By thinking carefully and strategically about test menu development. The most successful molecular diagnostic programs have developed test menus that create significant demand and offer unprecedented clinical value. The difficult part is defining the need, interest, and market to balance clinical utility, demand, and growth into more high-value areas.

This webinar will provide an in-depth view of the molecular diagnostic tests that are transforming the clinical laboratory. Expert speakers will discuss best practices for building and developing a menu of molecular diagnostic tests and highlight pitfalls to avoid when integrating molecular diagnostics into laboratories of all sizes.

2.) Breaking Down the Barriers to EMR Interoperability

In today’s hyper-competitive landscape, clients are expecting and demanding electronic options from their labs. Many clients are attracted to labs who offer a myriad of electronic capabilities—from ordering tests and receiving results and detailed personalized disease profiles for their patients. And they want these capabilities to all smoothly integrate to their own IT systems.

For the lab, this means bringing together various IT entities, not limited to the LIS, EMR, and the physician office system, as well as a the HIS for hospitals. Not surprisingly, this integration is rarely seamless. Plan to log on to this webinar to learn from leading experts on how to overcome challenges in integration and how to avoid costly—and timely—errors in synthesizing these systems. 

3.) Integrating Clinical Pathology & Anatomic Pathology: How to Break Through Key Barriers in Workflow, IT and Informatics

Now more than ever, laboratory medicine and pathology are being transformed by advanced testing procedures and innovative workflow that are blurring the boundaries between clinical and anatomic pathology. The complexities introduced by cutting-edge genetic and molecular procedures that will lead to preventative therapy and earlier diagnosis are demanding collaborative relationships between laboratory professionals, pathologists, care providers, and patients. But, these advances challenge the traditional laboratory setting—where independent specimen processing, workflow, and informatics typically divided clinical and anatomic laboratories. The resulting technical, personnel, workflow, data and intellectual silos are simply no longer sustainable in today’s hyper-competitive, cost-conscious environment.

Make sure you keep your competitive edge during this transformative time in diagnostic medicine. Join Washington G-2 Reports for this complimentary, intensive 60-minute webinar where leading industry and pathology experts will identify the key barriers—especially in the areas of IT and informatics—and the strategies to break down these barriers to move your lab in to the future.

• Understand how to overcome IT barriers to integration, including problems with standardizing reports, coding, quality assurance, and data retrieval
• Learn about opportunities for pathologists can integrate and interpret all laboratory data, providing increased value to clients, decreasing errors and increasing patient safety
• Hear about what the demands will be on the clinical laboratory of the future, including how workflow, business process, and software solutions are being redesigned to full enable a new diagnostic environment

4.) Outreach: Boosting Revenues Through a Combined Lab & Imaging Outreach Program

This webinar will reveal the benefits of a combined outreach program. Learn how integrated functions can boost lab and imaging revenues. Find out how one hospital worked closely with community physicians to provide education, support and enhanced communication with the hospital, and enabled the hospital to increase referred revenue in lab and imaging by 90 percent.

5.) Tracking Your Sales Performance: Making CRM Tools Work for You

In today’s competitive environment, it’s more important than ever to keep up with potential prospect development and track your sales performance. Whether you work for an outreach lab, a reference lab, or an independent lab, being able to access relevant customer data, analyze revenue, and monitor sales performance is essential to growing a program. This webinar will examine different ways of tracking prospects, sales, and revenues, from developing a system internally to using different commercial products.

• Learn how to develop an internal sales tracking system
• Hear about one laboratory’s experience with a commercial customer relationship management product
• Find out what to look for in picking a CRM and how to determine which product is right for you
• Understand how a customer tracking system can help boost sales performance
• Learn how to develop key sales performance dashboards to ensure growth and profitability

6.) Integrated Diagnostics – a variety of topics:

* Integrated Diagnostics: The Next Paradigm in Health Care

In a health care environment where pathologists, clinicians, and radiologists — even patients — already work as a team, where will the next generation of optimized care emerge? Integrated diagnostics: fully coordinated laboratory diagnostics (in-vitro diagnostics) and imaging technology (in-vivo diagnostics) that provide interpreted, action-oriented results at every stage of the patient-care continuum. Integrated diagnostics will help in transforming health care — and it will do it along the entire healthcare continuum, from prevention to early diagnostics to more-targeted, personalized therapies.

• Understand what integrated diagnostics is and how it benefits different stakeholders
• Find out what the usual barriers to this model are and how to face them
• Get insight into how integrated diagnostics will affect the whole continuum of patient care
• Learn about current initiatives in integrated diagnostics

* Can Integration Really Work? The Pros & Cons of Integration & What Is Realistic

From cultural differences to distinct clinical perspectives, the process of integrating different diagnostic services can be challenging. In this webinar, hear from someone with experience in integrating diagnostics divisions what the pros and cons of integration are, as well as just what is realistic to expect when attempting to bring together two or more services into a single service line.

• Understand the underlying rationale for integration in diagnostic medicine
• Learn about the similarities and differences among the various disciplines in diagnostic medicine and how they can affect integration
• Get insight into the challenges that must be overcome in bringing together different diagnostic services