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Biomarkers: Ready for Primetime?

By Jorge Leon
10/09/07

Biomarkers: Ready for Primetime?


Which biomarkers are ready for implementation and how can you evaluate and predict market acceptance? This article will compare the old molecular diagnostics test menu with a new one, as well as explain the elements of a successful test and where future opportunities exist.

 

A Changing Landscape

“The landscape of diagnostics is changing fundamentally,” says Jorge Leon, PhD, President of Leomics Associates Consulting, Inc. (Emerson, NJ). “It’s not just about diagnostics screening, it’s about genetic risk and therapeutic intervention, and the trilogy of molecular diagnostics with clinical proteomics and molecular pathology that are the key drivers of this process.”

From a science and technology perspective, Leon notes that there is an abundance of leads for biomarkers. “We have never had in the history of diagnostics so many new leads, so many new markers that have been propelled and catalyzed by the development of genomic technologies. We can therefore perform larger and longer technical and clinical validation trials. The average cost of developing a diagnostics test today is around $8 million, but it can go as high as $50 million.”

In addition, Leon notes that the availability of lower-cost platforms and chemistries—including miniaturization, homogenous reactions, and horizontal automation—are going to revolutionize the way global molecular diagnostics functions. On a global scale, Leon notes that there is even less access to molecular diagnostics because the costs are significantly higher than they are in the United States. “Fortunately, we have new technologies coming in that are going to be key in enabling these large populations to access molecular diagnostics and better medicine.

“Finally, another key is that molecular pathology and molecular tissue pathology is evolving dramatically and is incorporating new tests, which will add clinical and anatomic pathologies to the picture of molecular diagnostics, Leon explains. “Molecular diagnostics is not going to displace physicians and pathologists. On the contrary, it is going to accelerate and increase their rate of efficiency and efficacy in their diagnostics tools.”

 

The Five Fields of Clinical Diagnostics

According to Leon, there are five major fields in molecular diagnostics today.

1. Predisposition testing for the general population as well as the population at high risk. “This is important because there is a new wave of pharmacology called chemoprevention,” he notes. “Chemoprevention is the way to delay or actually block the onset of the disease. For instance, in breast cancer, patients that have BRCA 1 and BRCA 2 genes have an 85 percent risk of developing breast cancer. If they take Tamoxifen or Raloxifen, the risk of breast cancer is reduced somewhere between 50 and 72 percent. That is a clear intervention of reducing the incidence of disease with a genetic test. The same thing is happening with macular degeneration, colon cancer, and other diseases, and we’re going to see a large wave of new chemoprevention trials in the next 10 years that are based on a genetic test that pre-selects patients that are at high risk.”

2. Screening. “Screening by imaging is very cost-ineffective unless you have a test that identifies a group at a very high risk of developing that disease,” Leon says. Such is the case with breast cancer—if you have a patient at high risk you can do MRIs or two mammograms per year, but that’s expensive and will not detect the cancer. Even for a base MRI, it takes about 0.3 to 0.5 centimeters for that mass to be detected. We need better tests to screen for earlier cancers.”

3. Diagnosis. “The important aspect of differential diagnosis that molecular diagnostics is enabling today is based on the provision of better prognostic information, which is important to better classify the diseases and make intervention decisions, he says. “In addition, the diagnosis of pre-malignant lesions with a high risk for cancer is one of the new modalities of molecular diagnostics, especially epigenetic testing (DNA methylation).”

4. Companion diagnostics for therapeutic purposes.

5. Disease monitoring for progression, recurrence, and response to treatment.
Main Targets for Biomarkers
According to Leon, the main targets when companies start looking for new biomarkers are as follows:
    - Responders versus non-responders—i.e., herceptin, which is an antibody for treating metastatic breast cancer.
    - Toxicity prediction
    - Dosage
    - Risk of disease to justify or discover uses of chemoprevention. “This is a very important situation for cancer, and one of the best examples is cervical cancer,” Leon illustrates. “We know that the human papillomavirus (HPV) causes cervical cancer. Before the vaccine actually eradicates cervical cancer, which will not happen in the next 20 years, we need to intervene with patients that are infected and identify which ones are actually developing lesions or dysplasias and block that process.”
    - Detection of early disease or pre-existing conditions that justify a drug intervention.

Tests that provide additional opportunities for biomarkers that detect and rationalize early intervention and/or chemoprevention, include osteoporosis, Alzheimer’s, macular degeneration, breast cancer, ovarian cancer, RA/gastrointestinal disease, RA/cardiovascular disease, pre-eclampsia, and premature labor.

The chart at right provides a detailed view of the molecular marker landscape.

 

Old Versus New Menu

“The old molecular diagnostics menu was established in the last 15 years and the new phase of proven, validated tests are beginning to enter the marker and will be widely accepted in three to five years,” Leon says. The “old” tests includes, prenatal cystic fibrosis; genetics factor 2 and 5, hemochromatosis; gene rearrangements (i.e., BCR ABL, HER-2, and BRCA 1); and infectious diseases (i.e., HIV, HPV, chlamydia, gonorrhea, and herpes).

“In the new molecular diagnostics prenatal area, we’re going to see the imminent appearance of new methods to diagnose cystic fibrosis (CF) and other prenatal conditions, using either circulating DNA or circulating fetal cells in blood,” Leon says. “In genetics, the Warfarin dosage is going to be the next homegrown test, which probably will sell half a million or a million tests per year. In oncology, we’re going to see tests for predicting which patients will respond to receptor blockers, which is the next generation of inhibitors that are proving to be very effective in some cancers when used in combination with chemotherapy or herceptin. There are tests that can pre-select for those patients.”

Sometimes there are tests that have been here for 10, 15, or 20 years and then technology improves and so does the test,” Leon points out. “Estrogen progesterone receptor is one example. We have been using this test for 20 years, with immunochemistry at the center of practice. It has been shown that if you measure and quantify the ER/PR by MRNA, you actually can predict Tamoxifen response with a much higher degree of accuracy than if you just do immunochemistry. The test is more reproducible, more reliable, and it has a better predictive value. There is devastating evidence that this is the case. At the San Antonio Breast Cancer Symposium this past December, there were over 30 papers showing exactly the same thing in 30 different places.”

Leon also believes that the same thing will be true for HER-2—i.e., that HER-2 measured by MRNA expression is going to be much more reliable than HER-2 measured by immunochemistry.

 

Elements of a Successful Test


According to Leon, five elements are critical to guaranteeing the success of a new molecular diagnostics test.

1. Technology. The technology must be solid, reproducible, accessible, and cost-effective. “Five years ago we all lived through the fiasco of clinical proteomics,” Leon relates. “Everyone rushed to market with this ovarian cancer test—it was even published in journals and endorsed by the government and consumers. However, the technology was not good—it wasn’t reliable or solid.”

2. Clinical evaluation. “We have to make sure the clinical evaluation is done with multiple cohorts, multicentric trials at a minimum of two or three different sites, transferring technology to the sites, and with at least 1,000 patients,” he explains.

3. Clinical economics. According to Leon, you need to determine why payers should cover the test. In other words, what is the effect of this test in saving money for the payers or the people that manage that disease?

4. Interpretation. “Physicians need to be provided with clear interpretation that can enable them to take clinical action,” he says.

5. Cultural platform. This is very important because you need to determine if the test will replace cultures,” Leon notes. “For example, will it replace colonoscopies and, as a result, upset gastroenterologists.”

“These factors need to be very carefully considered and analyzed before defining the probability of success,” Leon points out. “The probability of clinical success, and the probability of commercial success in a given period of time, is what really defines the odds of a test making it in the market.”

 

Companion Diagnostics and Personalized Medicine

“Companion diagnostics is really the entrance to personalized medicine,” Leon says.

They are used in the selection and dosage of a specific drug (or combination of drugs), and to define a therapy or a specific intervention. There are three types of companion diagnostics tests:

1. Target diagnostics—for example, herceptin. You look at polymorphorisms in the receptor of the drug itself and how that changes response.

2. Toxicity is the metabolism of that drug.

3. Pathways, where you look at changes in the genes that control a pathway that is independent of therapy predicting outcomes.

The chart on the facing page illustrates the types of companion diagnostic tests in detail, along with their applications.

There are many companion diagnostics tests today in the market. Many of them are rare, low volume. There are a number of current key ones, which are outlined in the two charts below.

However, while there are a number of companion tests, there is still a lot of room for improvement, Leon notes. For example, the negative predictive value of herceptin (HER-2) is very good, but the positive predictive value is poor at 45 percent. In addition, estrogen and progestin receptor tests have a relatively poor positive predictive value. At the end of the day, 40 to 45 percent of these women with breast cancer end up developing resistance to tomoxophin. A new generation of tests that will predict resistance to tomoxophin at a higher level, and predict resistance to herceptin at a better level, are going to be here in the next 12 to 18 months and are going to help us increase the efficacy of those treatments.”

Leon believes that payers, rather than the pharma industry, will play a critical role in driving testing improvements because doctors rely on the testing information. As he sees it, the pharma industry is simply protecting existing sources of income.

“However, Medco, one of the largest payers for drugs, sells pharmaceuticals to 60 million people and they endorse personalized medicine,” Leon explains. “They have indicated that they will identify the top 10 pharmacogenetics tests in the coming months, endorse them, and tell physicians that are giving prescriptions to patients to give them those tests. That’s going to catalyze personalized medicine because they have a captured population, they are endorsing it, they are paying for the cost of that testing, and they are going to benefit directly from it. This is going to be a catalyzing event that perhaps is going to play a critical role in the increased interest in personalized medicine.”

 

Where Opportunities Exist

According to Leon, the short-term future of companion diagnostics will break down as shown in the chart at right.

Leon notes that the potential leaders in the field will be those that:
    - Integrate techniques and standardize them
    - Consolidate multiple biological and clinical information into a single clinical interpretation and report
    - Excel in clinical validation and medical and consumer education
    - Succeed in lobbying and forming alliances with pharma, the National Institutes of Health, and the FDA

However, Leon notes that pharmacogenetics on the pharma side is going to be a marketing issue. “The marketing people need to start using pharmacogenetics to start marketing themselves better and to differentiate themselves from their competitors. There are new players in diagnostics and there is a need for new innovation,” he says. “We have imaging companies, life science companies, IT companies, managed care, and pharma. Diagnostics companies that are good investments are going to get the attention of the investors and, ultimately, receive more money for research and development.”
The projected market timeline for upcoming tests is reflected in the chart at right.

In addition, the chart at the top of the facing page outlines historical growth drivers and projections in molecular diagnostics.
Molecular diagnostics is, as Leon puts it, joining the million-dollar test club of diagnostics—i.e., tests that are given more than a million times each year—for instance chlamydia and HIV. However, he notes that there are some critical tests flying under the “revenue radar,” including:
    

    - B/T Gene Rearrangements
    - BCR ABL
    - Chromosome FISH
    - HNPCC
    - RET Oncogene
    - UGT 1 a1
    - 6 TPMT
    - 5FU
    - West Nile Virus
    - Methycillin Resistant Staph A
    - wXDX Transplant Rejection
    - GH Breast Cancer
    - Aviara Tumor of Unknown Origin
    - Veridex Tumor Micromets
    - Bird Flu

The middle chart provides a snapshot of the potential for different areas of opportunity for testing.

The chart at the bottom details the potential of tests among diagnostics applications.

 

Assessing Opportunities

“Whenever you assess an opportunity, there are three things you need to determine,” Leon says. First, is it real—do the biology, medicine, technology, IP, and markets exist. Second, is it worth it—what is the anatomy of the opportunity, the probability of success (technical, clinical, and commercial), and what happens if you don’t move forward. Third, can we win—in terms of how, when, and how much.

“I don’t think good science is necessarily good business,“ Leon admits.  For good science to be good business, it has to be good medicine, society has to buy in, you have to save lives, as well as make and save money. To address all these requirements, you need to have the whole picture in front of you.”
Finally, Leon provides his “picks” as to where the opportunities in molecular diagnostics will exist.

 

Lessons Learned

To summarize, Leon offers the following “lessons learned” about the future of molecular diagnostics.

1. We all read journals and we’re excited about molecular diagnostics—however, not all physicians have the time to read journals. “Education is a critical gap,” he notes.
2. Resistance to change is a phenomenal blockage. “People don’t want to change and there are cultural barriers,” Leon says.
3. It always takes longer than planned to commercialize a test—at least twice as long.
4. About 90 percent of the tests that are published do not materialize or do make it in the market.
5. No other segment of health care is growing as fast as or has more product leads than molecular diagnostics.
6. Technical and clinical evaluation is becoming more expensive. “Gone are the days when developing a diagnostics test cost $50,000 or $1 million. Today we have to invest about $10 million from discovery to study on 1,000 patients (before approval and marketing). It is expensive, but worthwhile,” Leon says.
7. Walk the reimbursement and clinical path before you go commercial.
8. Genes do not work in a vacuum; you need genetic counselors and doctors to manage that information.
9.    Do not exaggerate the capability of a test.

More Articles By Jorge Leon

Biomarkers: Ready for Primetime?
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