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Product ID: 3186
Preview this report's Table of Contents and List of Tables & Figures.
Learn how to build state of the art outreach programs with the premier business
planning guide dedicated to improving their performance and profitability.
In Washington G-2 Reports’ Business Strategies
for Laboratory Outreach Programs, 3rd Edition, you'll find extensive
data and analysis of survey responses from lab outreach professionals in hospitals
of all sizes, plus details of how they manage their programs.
You'll get expert advice, and practical how-to strategies, tips and tools on:
- outreach billing and collections
- developing outreach sales and marketing plans
- building strategic alliances
- building outreach connectivity systems and costs
- using outreach as a strategy for hospital and health system growth
- how to train and manage your outreach sales staff
- developing outreach budgets, market share and pricing
- and developing a sustainable financial model for building outreach profitability
Plus, you’ll also find an invaluable directory of 192 leading hospital outreach
programs, complete with contact information. The report includes over 100 tables
and charts, and a guide to dozens of outreach products and services to enhance
your program.
With this report, you’ll:
- Gain new market and business insights from highlights of Chi Solution’s
7th Annual Comprehensive National Outreach Survey
- Find out what consultative selling is and how it applies to outreach
- Learn the secrets of managed care contracting from industry insiders
- Learn through case studies how several leading outreach programs have boosted
their profitability and chased the national labs out of their local market
- Understand the key success metrics for outreach quality and service
Includes contributions from distinguished experts, including:
- Kathy Murphy, Ph.D, Co-program Chair, President, Chi Solutions
- Priscilla Cherry, President Laboratory Services, Fairview Health Services
- Robert Babkowski, MD, Chair, Dept. of Pathology & Laboratory Medical
Director, Stamford Hospital
- Richard Ouellette, MS, FACHE MT(ASCP)H, President/CEO, Management Decision
Systems, Inc.
- Emmett Kane, MPH, MT (ASCP), Principal, Kane Healthcare Solutions
- Karen S. Lovitch, Member, Mintz Levin, Cohn, Ferris, Glovsky and Popeo,
P.C.
- Joe Skrisson, CEO, Piedmont Medical Labs
- Jack Shaw, Executive Director, Joint Venture Hospital Laboratories
- Hans Froehling, Senior Consultant, Chi
- David Novis, MD, Senior Consultant, Chi
- David Lichtman, Senior Consultant, Chi Solutions, Inc.
- Bill Wilson, Administrative Laboratory Director, Stamford Hospital
- Anita Zawodniak, Assistant Vice President, Imaging Services- Evanston
Northwestern Healthcare
- Jan Taylor, Vice President of Ancillary Services, Regional West Medical
Center,
- Chuck Biggs, Senior Consultant, Chi Solutions, Inc.
- Tom Hirsch, President and co-founder, Laboratory Billing Solutions
- Gene Heidt, Central DuPage Hospital
- Al Lui, MD, President & CEO, Pathology Inc.
- David Lichtman, Senior Consultant, Chi Solutions
- John Rhoades, Laboratory Program Director, Marquette General Health System
- Scott Liff, Vice President, Laboratory Services, John Muir Health System
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