July 2009
For outreach programs to grow and thrive, industry experts at the conference emphasized that labs need the support of senior hospital executives. In a keynote presentation titled Know Your Numbers, Michael Metzler, the former COO of St. Elizabeths Medical Center (Boston) and CEO of St. Annes Hospital (Fall River, Mass.), provided a valuable window into the mind of a CEO considering a move into outreach testing. Metzler prefaced his discussion of how to make the business case for outreach with a warning. The lab must have a reputation for excellence before outreach can be sold to the CEO, he said. Weaknesses must be fixed before making the case for outreach.
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