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Laboratory Industry Report

As Quest Boosts Sales Efforts, Here’s How to Compete
March 2008

In early February, Quest Diagnostics Senior Vice President and Chief Financial Officer Robert A. Hagemann announced at the 2008 Wachovia Healthcare Conference in Boston that the company’s sales force is recommitting itself to getting new business and selling additional services to existing clients after the distracting contracting disruptions in recent years. To compete with this renewed commitment, labs need to strengthen their own sales efforts. For strategies and advice on boosting a lab’s sales and marketing, LIR recently spoke to Peter Francis, who has over 33 years of experience working in sales in the clinical laboratory industry, including Quest and SmithKline Beecham Clinical Labs. He is now president of Clinical Laboratory Sales Training, LLC (Woodstock, MD), a training and consulting company that provides selling methodologies and background test information for sales reps who market lab services.

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