06/18/08-06/20/08

Time is Running Out to Register!!

Register Now • Download the Conference Brochure • Sessions • Workshops • Accreditation • Venue • Prices

♣ Know Your Numbers From All Perspectives – Finance, Operations and Quality ♥ Develop the Business & Financial Strategies to Thrive in a Competitive Market Place ♦ Learn How to Build Profitable, State of the Art Outreach Programs ♠ If You Want to Compete With the Big Boys – You Have to Manage Like Them!

Washington G-2 Reports’ 7th Annual Lab Outreach Conference is the premier business event dedicated to improving the performance, profitability and management of hospital and health system laboratory outreach programs. You'll get expert advice, and practical how-to strategies on:

• outreach billing and collections
• developing outreach sales and marketing plans
• building strategic alliances
• using outreach as a strategy for hospital and health system growth
• the latest legal and regulatory updates affecting outreach
• how to train and manage your outreach sales staff
• developing outreach budgets, market share and pricing
• and developing a sustainable financial model for building outreach profitability

Here's a Complete List of Sessions Scheduled for June 19 & 20:

Keynote Presentation: Reconstructing an Outreach Program
Priscilla Cherry, President Laboratory Services, Fairview Health Services

Keynote Presentation: Outreach – Its Contribution to the Hospital and Competitive Success
Scott Liff, Vice President, Laboratory Services & Imaging Development, John Muir Health System

Exclusive National Outreach Survey Overview
Kathy Murphy, PhD, President, Chi Solutions

Case Study I: Stamford Hospital Outreach Program
Robert Babkowski, Chair, Department of Pathology & Laboratory Medical Director, Stamford Hospital
Bill Wilson, Administrative Lab Director, Stamford Hospital

Case Study II: Blended Outreach Program: Evanston Northwestern Hospital
Anita Zawodniak, Assistant Vice President, Imaging Services, Evanston Northwestern Hospital

Managed Care Contracting
Rob O’Brien, Joint Venture Hospital Laboratories
Jack Shaw, Executive Director, Joint Venture Hospital Laboratories

How to Determine Market Potential & Share
Linda Flynn, Associate Director, Navigant Consulting
Bill Evans, Vice President, Navigant Consulting

Consultive Selling and How It Applies to Outreach
Jan Taylor, Vice President of Ancillary Services, Regional West Medical Center
Chuck Biggs, Senior Consultant, Chi Solutions

Legal Issues in Structuring Outreach Programs
Karen S. Lovitch, Member, Mintz Levin

Building Outreach Connectivity – Systems and Costs
Joe Skrisson, CEO, Piedmont Medical Labs
Gene Heidt, Central DuPage Hospital

Using Billing Information To Grow Your Lab Profitably
Tom Hirsch, President and Co-Founder, Laboratory Billing Solutions

Case Study III: What It Takes for a Pathology Organization to Succeed in Outreach
Al Lui, MD, President & CEO, Pathology Inc.

Case Study IV: Marquette Health System Outreach
John Rhoades, Laboratory Program Director, Marquette General Health System

Panel Discussion: Measuring & Improving Outreach Profitability
Kathy Murphy, PhD, President, Chi Solutions
Scott Liff, Vice President, Laboratory Services & Imaging Development, John Muir Health System
Emmett Kane, President, Kane Healthcare Solutions
Earl Buck, Vice President, Chi Solutions
Anita Zawodniak, Assistant Vice President, Imaging Services, Evanston Northwestern Hospital
Priscilla Cherry, President Laboratory Services, Fairview Health Services

---

Washington G-2 Reports is approved as a provider of PACE contact hour credit for clinical laboratory professionals, including Florida or California licensees, by the American Society for Clinical Laboratory Science (ASCLS). The 7th Annual Lab Outreach conference is expected to be approved for up to 11.0 continuing education credit hours plus up to 6 additional hours if you attend the Pre-Conference Workshops.

---

Venue: Bellagio Las Vegas, 3600 Las Vegas Blvd., South, Las Vegas, NV 89109. Ph: 888-987-8686 or 702-693-8117.

Mention you're attending Washington G2 Reports Lab Outreach to take advantage of the special reduced room rate of $199 for a standard, single/double occupancy (plus taxes).

Deadline to guarantee reduced rate: Monday, May 19, 2008 (providing group room block has not been filled); thereafter (or if the block is filled), rooms are subject to availability.

Bellagio upholds its legacy of beauty, elegance and luxury by exceeding your expectations with unparalleled excellence and amenities. Bellagio offers spa and salon treatments to relax and rejuvenate, a 200,000 square-feet meeting and function space which includes the innovative Tuscany Exhibition Kitchen, a wide array of designer retail outlets, and award-winning restaurants raised to unsurpassed heights that allow you to absolutely indulge in any and all of your culinary desires.

---

Substitutions & Cancellations: Should you be unable to attend for any reason, please inform us IN WRITING prior to June 4, 2008 and IOMA will give you a full refund less a $100 administrative fee. If you cancel after June 4, 2008, you may request a courtesy transfer to use at any IOMA event of equal or lesser value. The courtesy transfer must be used within one year of the date of your originally scheduled event. Substitutions of enrolled delegates may be made at any time, please call IOMA at 800-401-5937 ext. 2 to let us know before June 12, 2008.

---

	Subscriber Price	Non-Subscriber Price	You Save
Conference Only	$795	$895	-
Workshop Only	$595	-	-
Conference & One Workshop	$1090	$1190	$300
Conference & Two Workshops	$1145	$1245	$840

The prices listed below are individual prices only. Your discount will be calculated automatically when you check out. See the grid above for combination pricing!

Please Note, Workshops B and C run concurrently.

To Register, make a selection below or call John Watkins at 800-401-5937 ext. 4710 or email John at johnwatkins@ioma.com

Download the Conference Brochure

Back to Top

---