In the face of dwindling reimbursement rates, competitive pricing pressures, and "exclusive" managed care contracts, how can your laboratory remain competitive? Marketing, marketing, marketing. Labs of all types and sizes can benefit from sound marketing and sales strategies that are based on lab-specific techniques and background knowledge. Planning, implementing, and fine-tuning a marketing plan can give your laboratory the tools to thrive in an increasingly aggressive and demanding marketplace. After all, how hard can it be?
Join us during this 90-minute national audio conference to get details on this hot topic.
During the program, you’ll:
Learn from case studies the dos and don’ts of marketing your laboratory Gain an understanding of what pitfalls to avoid when marketing your laboratory’s services Hear how leading independent and outreach labs are using marketing to get a competitive edge Get insight into ways of motivating and training your sales staff to be at the top of their game You’ll also have the opportunity to ask questions in our interactive Q&A portion of the program.
FEATURED SPEAKERS:
Peter Francis
President, Clinical Laboratory Sales Training
Louis Tzoumbas
Director of Sales and Marketing Clinical Laboratories and Pathology Services, Stanford University Medical Center
Host & Moderator:
Stephanie Murg
Managing Editor, Laboratory Industry Report & Diagnostic Testing and Technology Report
For more information, please call 800-401-5937, ext. 2. Continuing education credit is available.
Washington G-2 Reports is approved as a provider of PACE contact hour credits for clinical laboratory professionals, including Florida or California licensees, by the American Society for Clinical Laboratory Science (ASCLS). This program qualifies for 1.5 CEU credit hours.
