Health care reform, increased access to health care, increased esoteric and genetic testing, consumer-driven health care, and aging demographics are among key factors shaping trends in the reference laboratory market, a highly competitive arena where up-to-date knowledge is an absolute must. And, while most hospital and independent lab directors and managers are acutely aware of the volume and cost trends for send-out tests at their own facilities, many have little knowledge of what’s happening at their peer laboratories nationwide.

That’s why G2 Intelligence’s new edition of U.S. Laboratory Reference Testing: Market Profile and Pricing Trends 2012, examines this $6.9 billion (and growing) market, delivering the latest facts and figures you need to accurately evaluate your pricing structures and reference testing relationships.

For this report, the analysts of G2 Intelligence distilled volumes of data from a recently completed, exclusive survey, plus direct dialogues, with hospital and health system labs, independent labs, physician office labs, and other labs—to uncover send-out testing pricing data, volume trends, and qualitative information on reference lab service levels.

Managing reference lab expenses requires more than guesswork and market hunches. Before negotiating your next reference lab contract, arm yourself with the latest data, analysis, and insight into market trends found in G2’s comprehensive market research report.

Order your copy today for $995 (plus shipping) and your state’s sales tax.